Blin.gy, the tech savvy music app that enables its users to immerse themselves into their favourite music videos, announced that it will be shutting down. In a news post, founder and chief executive officer David Hyman wrote that the startup, wh... Read more
Chinese mobile screens are exploring with short form videos and their consumers are sumptuous sharing within the ad industry. This is expected to surge within the next few years. Watchers of short-form videos – less that 20 minutes in length – a... Read more
One year after its successful launch and operation in Germany, Glomex, a global media exchange service is looking to expand its business within Europe and more particular within the UK. Having spent over 14 billion euros on online advertising la... Read more
There is no doubt that ad spend on digital and mobile video has been on a rising trajectory and this seems to only be the start of this growing trend. It is estimated that the total amount of money spent on these ad formats to reach $9 million i... Read more
Instagram has made some changes to its sound settings on the videos within its app in Apple and Google Android smart phones. Previously users were forced to turn the sound on for each video that played on the platform. Thanks to the new tweaks h... Read more
What is the key driver of success to the world’s biggest social media platform? “We’ve done quite a bit of research where we’ve scored hundreds of thousands of display and video ads and looked at the relationship of creative elements to outcomes... Read more
