For a while now it’s been the norm that running more ads translates into more revenue. This is why just out every website is packed full of flashing banners, auto-playing videos, content-blocking overlays and widgets recommending sponsored story... Read more
For a while now it’s been the norm that running more ads translates into more revenue. This is why just out every website is packed full of flashing banners, auto-playing videos, content-blocking overlays and widgets recommending sponsored story... Read more
Google and Kantar TNS have emphasised on the importance of brands engaging their consumers throughout their purchasing journey through mobile. The rapid adoption of mobile search across Asia-Pacific means brands have more chances than ever to se... Read more
A How to Guide on How to Block Autoplay Video Ads on Safari and Google Chrome When you click on a Web page today, there is almost always a video ad that starts to play automatically. As soon as you start to go through an article or a video, anot... Read more
For a while now, gaming ads which refers to ads that urge consumers to install the latest gaming App were the life-force of mobile advertising. Over the years consumers interest in playing games over their mobile phones increased and so naturall... Read more
Isobar, a digital agency from Dentsu Aegis Network, and Maruti Suzuki recently rolled out India’s first integrated video chatbot. The two signed a partnership that helped them to come up with an ad that had inbuilt chatbots and run on different... Read more
