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LATEST NEWS
  • Over-the-top Platforms are Increasing their TV Ad Spend
  • Google To Block Certain Online Ad Techniques
  • Oath Tests 4 Ad Units On Mobile
  • Pivoting to Video is the Biggest Trend in Media But May not be so Lucrative
  • Google Rolls Outs Ad Sequencing Feature in M.E.
  • Exclusive Content May Not Be As Vital To Streaming Services As Some Think
  • The Price of Mobile Ads Expected to Increase by More Than 45% In 2019
  • Mobile Ads Shift to Use Video as Spending Doubles
  • Pandora’s 15 Second Ads Geared to Boost Revenue
  • Pandora Listeners Can Now Watch Video Ads to Access On-demand Music

Over-the-top Platforms are Increasing their TV Ad Spend

on: januari 29, 2018
Over-the-top Platforms are Increasing their TV Ad Spend

Over-the-top (OTT) platforms are increasing their budgets on national TV commercials, according to iSpot.tv. This year, the average US adult spent just under four hours per day watching TV, more than three times the amount of time spent on digit... Read more

Google To Block Certain Online Ad Techniques

on: januari 29, 2018
Google To Block Certain Online Ad Techniques

Google Chrome browser is planning on sprucing up its Web advertising and it’s choosing to do so by blocking certain ads whose features enable them to play know default. These include pop-ups which are videos that play as soon as you land on the... Read more

Oath Tests 4 Ad Units On Mobile

on: januari 28, 2018
Oath Tests 4 Ad Units On Mobile

Oath recently launched an internal “innovation council” which will focus on ad experiences that support the estimated 70% of people visiting or using its platform on mobile devices. The company called upon its team members from vario... Read more

Pivoting to Video is the Biggest Trend in Media But May not be so Lucrative

on: januari 28, 2018
Pivoting to Video is the Biggest Trend in Media But May not be so Lucrative

In 2015, BuzzFeed gave its employees a take of creating the perfect viral video on Facebook. The video had to be short less than forty seconds and enjoyable with or without the sound while people scrolled through their Facebook feed to ensure ma... Read more

Google Rolls Outs Ad Sequencing Feature in M.E.

on: januari 28, 2018
Google Rolls Outs Ad Sequencing Feature in M.E.

Google has launched a new sequencing feature which will enable advertisers to target users with different messages within one campaign. A new video ad sequencing feature was rolled out for a Centrepoint campaign conceived by Impact BBDO. The ad... Read more

Exclusive Content May Not Be As Vital To Streaming Services As Some Think

on: januari 27, 2018
Exclusive Content May Not Be As Vital To Streaming Services As Some Think

Does the originality of video content or how exclusive it is determine the success of video streaming services? That may not be the case, according to a new survey from PricewaterhouseCoopers. While 27% of respondents said that access to exclusi... Read more

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Recent Posts

  • Over-the-top Platforms are Increasing their TV Ad Spend
  • Google To Block Certain Online Ad Techniques
  • Oath Tests 4 Ad Units On Mobile
  • Pivoting to Video is the Biggest Trend in Media But May not be so Lucrative
  • Google Rolls Outs Ad Sequencing Feature in M.E.
  • Exclusive Content May Not Be As Vital To Streaming Services As Some Think
  • The Price of Mobile Ads Expected to Increase by More Than 45% In 2019
  • Mobile Ads Shift to Use Video as Spending Doubles
  • Pandora’s 15 Second Ads Geared to Boost Revenue
  • Pandora Listeners Can Now Watch Video Ads to Access On-demand Music
  • Marketers Risk Losing Business from Millennials when their Ads End up Next to Hate Videos
  • OTT Now Accounts for 26% of Video Ad Spend

Most recent posts

  • Over-the-top Platforms are Increasing their TV Ad Spend
  • Google To Block Certain Online Ad Techniques
  • Oath Tests 4 Ad Units On Mobile
  • Pivoting to Video is the Biggest Trend in Media But May not be so Lucrative
  • Google Rolls Outs Ad Sequencing Feature in M.E.

Hot articles

  • Over-the-top Platforms are Increasing their TV Ad Spend

    Over-the-top Platforms are Increasing their TV Ad Spend

  • Google To Block Certain Online Ad Techniques

    Google To Block Certain Online Ad Techniques

  • Oath Tests 4 Ad Units On Mobile

    Oath Tests 4 Ad Units On Mobile

  • Pivoting to Video is the Biggest Trend in Media But May not be so Lucrative

    Pivoting to Video is the Biggest Trend in Media But May not be so Lucrative

  • Google Rolls Outs Ad Sequencing Feature in M.E.

    Google Rolls Outs Ad Sequencing Feature in M.E.

Recent

  • Over-the-top Platforms are Increasing their TV Ad Spend
  • Google To Block Certain Online Ad Techniques
  • Oath Tests 4 Ad Units On Mobile
  • Pivoting to Video is the Biggest Trend in Media But May not be so Lucrative
  • Google Rolls Outs Ad Sequencing Feature in M.E.