How can one tell if a YouTube video can or should be making money on YouTube. A few months ago, a damping article was published in a newspaper that claimed that video ads from top brands were appearing alongside extremists videos ads other conte... Read more
Ad viewability statistics increased for the first time in a nine months period to the highest level experienced in a year, according to the latest quarterly benchmark report from ad verification company Meetrics. During the second quarter of 201... Read more
“Video platforms that can capture the attention of the most consumers with the best content will reap the highest rewards.” These are the words of Jonathan Barnard, head of forecasting and director of global intelligence at Zenith Me... Read more
Shifting to digital delivery systems could be a good thing for TV advertising according to a new report on over-the-top viewing. FreeWheel, a leading Ad-tech company that is owned by Comcast, revealed that consumers who watch TV on over the top... Read more
A new video ad that is set to be released next by one of the biggest household products company in the world has already drawn praise as well as outrage for its take on racism in the ad. The video ad dubbed ‘The talk’ is a two minute video creat... Read more
Digital ad spend in South Korea reported a two digital growth in the first half of 2017 compared to the same time period last year. The mobile and video ad market has grown significantly while the desktop or personal computer advertising has dec... Read more
