Over-the-top (OTT) platforms are increasing their budgets on national TV commercials, according to iSpot.tv. This year, the average US adult spent just under four hours per day watching TV, more than three times the amount of time spent on digit... Read more

Google Chrome browser is planning on sprucing up its Web advertising and it’s choosing to do so by blocking certain ads whose features enable them to play know default. These include pop-ups which are videos that play as soon as you land on the... Read more

Oath recently launched an internal “innovation council” which will focus on ad experiences that support the estimated 70% of people visiting or using its platform on mobile devices. The company called upon its team members from vario... Read more

In 2015, BuzzFeed gave its employees a take of creating the perfect viral video on Facebook. The video had to be short less than forty seconds and enjoyable with or without the sound while people scrolled through their Facebook feed to ensure ma... Read more

Google has launched a new sequencing feature which will enable advertisers to target users with different messages within one campaign. A new video ad sequencing feature was rolled out for a Centrepoint campaign conceived by Impact BBDO. The ad... Read more

Does the originality of video content or how exclusive it is determine the success of video streaming services? That may not be the case, according to a new survey from PricewaterhouseCoopers. While 27% of respondents said that access to exclusi... Read more