Adloox, one of the top audit verification company, has officially been accredited by MRC for its desktop digital video viewable ad impressions, mobile web display served ad impressions, and mobile web SIVT (Sophisticated Invalid Traffic). Its new mobile and video certifications will be added on the company’s other accreditations including those in Display Viewability, Desktop General Invalid Traffic (fraud) and the more advanced SIVT. This now puts Adloox as the first among other global ad tech firms as having the most MRC verification accreditations. The European based company, which has opted to be independent from the get go has had far less investors in comparison to other ad tech firms. The company exclusively owns its own proprietary ad technology and doesn’t rely on third party firms for brand safety, ad fraud and viewability solutions. In a sense its independence has given its contents petition edge against other firms because of its uniqueness.
“The MRC currently sets the most rigorous standards in the world when it comes to ad verification accreditation, so we’re extremely proud to be receiving these accolades, especially considering the importance of Mobile and Video as the fastest growing industry channels today. It’s recognition that Adloox isn’t just a European champion, but a global leader in ad verification technology. We’re committed to driving up standards and empowering digital clients to tackle this issue directly”, said Adloox CEO Marco Ricci.
These new accreditations come at a crucial time for the advertising industry, with some estimates suggesting 40% of programmatic budgets are going to waste. Research carried out by Adloox earlier this year found that advertisers stand to lose $16.4 billion to ad fraud in 2017 – over double previous industry estimates.
George W. Ivie, Executive Director and CEO of MRC, said, “We congratulate Adloox for earning MRC accreditation for these additional areas of its measurements. Users of the service now can have added confidence that the accredited data on which they are basing their ad investment decisions have been found to adhere to MRC’s rigorous industry standards, making Adloox’s clients the real beneficiaries of this achievement.”