Video Advertising and Cinemad.tv
More and more companies are shifting to online video advertising as a form of marketing to increase sales. This move is their strategy to expose their brand to wider audience which give them higher probability of turning a video view into sales. Online video advertising has the following advantages over other advertising platform:
- Internet users are more likely to click on videos than image links and other advertising banners.
- Be noticiable from competitors with attractive video online.
- Encourage visitors to stay on your site longer to give opportunity of converting view to sales.
- Opportunity for worldwide promotion as videos can be shared from people to people all the time on social networking sites.
One company that has proven how many businesses have adapted the online video advertising is Cinemad.tv.
Cinemad.tv is a company in Latin America that is dedicated to developing innovative solutions to improve the performance of online video. It is working so far with three products:
Interactivity: It’s an online platform that convert traditional video advertising into Interactive video advertising and reach six times better performance.
Dynamic Videos: It’s a software that in just seconds, retailers and E-Commerce sites can create an interactive video for each of their products, without editor, downloads or renders.
BAP (Broadcaster Ad Placement): A powerful algorithm identified the best time to place an ad in mid-roll streaming.
According to Cinemad.tv , the online video advertising industry in Latin America has reached a state of maturity in some market such as Brazil and Mexico from the point of view of the audience. But the reality is that advertisers are not exploiting the full power of this tool. It is imperative that advertisers begin to consider other formats to offer to the viewers a better experience.
Cinemad.tv is working with a wide range of companies. From giants like Mercadolibre (the biggest ecommerce site in Latam) to small producers of audiovisual content. The company’s goal is to develop innovative solutions that help each company achieve the best results in their video communications.