Twitter has brushed off its recent loss broadcast rights for America’s National Football League to internet rival Amazon and has instead said that it will refocus its resources towards live video streaming services, which will be key towar... Read more
A new effective ad technology has been introduced into the market. Screen6 launched its new tech solution dubbed ‘The hub’ whose goal is to enable self-service cross-device ID processing, analytics and activation. The Hub on boards swiftly conne... Read more
Late last year, the FreeWheel Council for Premium Video surveyed 243 brands and ad agency executive and discovered that advertising experienced posed the biggest challenge to the ad industry as a whole. Anyone part of the advertising industry kn... Read more
UK’s IPA agency trade body has issued a formal request to Google-owned YouTube and Facebook to team up with IPA and ISBA in order to bring safety, measurement and viewability of their online video ads up to the recommended industry standards. In... Read more
There is a growing concern among publishers, which is that they are getting heavily penalised in the midst of the current brand safety uproar. It’s always been a little bit harder to monetize hard news when compared to entertainment or lifestyle... Read more
Digital Element, the leading provider of IP geolocation technology, yesterday announced that it has teamed up with Improve Digital, the all-in-one advertising platform for publishers, content providers, and broadcasters and will provide them wit... Read more
