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LATEST NEWS
  • Over-the-top Platforms are Increasing their TV Ad Spend
  • Google To Block Certain Online Ad Techniques
  • Oath Tests 4 Ad Units On Mobile
  • Pivoting to Video is the Biggest Trend in Media But May not be so Lucrative
  • Google Rolls Outs Ad Sequencing Feature in M.E.
  • Exclusive Content May Not Be As Vital To Streaming Services As Some Think
  • The Price of Mobile Ads Expected to Increase by More Than 45% In 2019
  • Mobile Ads Shift to Use Video as Spending Doubles
  • Pandora’s 15 Second Ads Geared to Boost Revenue
  • Pandora Listeners Can Now Watch Video Ads to Access On-demand Music

The Price of Mobile Ads Expected to Increase by More Than 45% In 2019

on: januari 27, 2018
The Price of Mobile Ads Expected to Increase by More Than 45% In 2019

Mobile programmatic pricing will surge by more than 45% by 2019, according to a projection released by programmatic agency Goodway Group on Tuesday. Mobile ad prices will rise incrementally, just under 4% month over month throughout the coming y... Read more

Mobile Ads Shift to Use Video as Spending Doubles

on: januari 26, 2018
Mobile Ads Shift to Use Video as Spending Doubles

As more consumers continue to increase the time spent on the smartphones and in particular on their apps, it’s then no surprise that in-app advertising continues to dominate as a key growth area, when it comes to global mobile ad spending with v... Read more

Pandora’s 15 Second Ads Geared to Boost Revenue

on: januari 26, 2018
Pandora’s 15 Second Ads Geared to Boost Revenue

Pandora Media has played more than 5 billion hours of music for nearly 74 million listeners last quarter. However, 15 seconds worth could be just what the audio streaming leader needs in order to boost profits. Recently, Pandora announced that i... Read more

Pandora Listeners Can Now Watch Video Ads to Access On-demand Music

on: januari 25, 2018
Pandora Listeners Can Now Watch Video Ads to Access On-demand Music

Pandora, a leading Streaming radio and music service, recently introduced a  new way for people to access on-demand music, without having to upgrade to a Premium subscription. For the first time,  Pandora Plus will offer radio listeners and thos... Read more

Marketers Risk Losing Business from Millennials when their Ads End up Next to Hate Videos

on: januari 25, 2018
Marketers Risk Losing Business from Millennials when their Ads End up Next to Hate Videos

Ad agencies and marketers have focused on expanding their reach when it comes to advertising, however more recently this reach has been turned into to a waste. In last couple of months, there has been an increasing concern over brand safety with... Read more

OTT Now Accounts for 26% of Video Ad Spend

on: januari 24, 2018
OTT Now Accounts for 26% of Video Ad Spend

Over the top video advertising now makes up for 26% off video ad spend, an increase from 8% a year ago. This is according to data from SpotX, a video ad serving platform. According to the company OTT ad spend will increase to about 30% by the en... Read more

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Recent Posts

  • Over-the-top Platforms are Increasing their TV Ad Spend
  • Google To Block Certain Online Ad Techniques
  • Oath Tests 4 Ad Units On Mobile
  • Pivoting to Video is the Biggest Trend in Media But May not be so Lucrative
  • Google Rolls Outs Ad Sequencing Feature in M.E.
  • Exclusive Content May Not Be As Vital To Streaming Services As Some Think
  • The Price of Mobile Ads Expected to Increase by More Than 45% In 2019
  • Mobile Ads Shift to Use Video as Spending Doubles
  • Pandora’s 15 Second Ads Geared to Boost Revenue
  • Pandora Listeners Can Now Watch Video Ads to Access On-demand Music
  • Marketers Risk Losing Business from Millennials when their Ads End up Next to Hate Videos
  • OTT Now Accounts for 26% of Video Ad Spend

Most recent posts

  • Over-the-top Platforms are Increasing their TV Ad Spend
  • Google To Block Certain Online Ad Techniques
  • Oath Tests 4 Ad Units On Mobile
  • Pivoting to Video is the Biggest Trend in Media But May not be so Lucrative
  • Google Rolls Outs Ad Sequencing Feature in M.E.

Hot articles

  • Over-the-top Platforms are Increasing their TV Ad Spend

    Over-the-top Platforms are Increasing their TV Ad Spend

  • Google To Block Certain Online Ad Techniques

    Google To Block Certain Online Ad Techniques

  • Oath Tests 4 Ad Units On Mobile

    Oath Tests 4 Ad Units On Mobile

  • Pivoting to Video is the Biggest Trend in Media But May not be so Lucrative

    Pivoting to Video is the Biggest Trend in Media But May not be so Lucrative

  • Google Rolls Outs Ad Sequencing Feature in M.E.

    Google Rolls Outs Ad Sequencing Feature in M.E.

Recent

  • Over-the-top Platforms are Increasing their TV Ad Spend
  • Google To Block Certain Online Ad Techniques
  • Oath Tests 4 Ad Units On Mobile
  • Pivoting to Video is the Biggest Trend in Media But May not be so Lucrative
  • Google Rolls Outs Ad Sequencing Feature in M.E.