Mobile programmatic pricing will surge by more than 45% by 2019, according to a projection released by programmatic agency Goodway Group on Tuesday. Mobile ad prices will rise incrementally, just under 4% month over month throughout the coming y... Read more
As more consumers continue to increase the time spent on the smartphones and in particular on their apps, it’s then no surprise that in-app advertising continues to dominate as a key growth area, when it comes to global mobile ad spending with v... Read more
Pandora Media has played more than 5 billion hours of music for nearly 74 million listeners last quarter. However, 15 seconds worth could be just what the audio streaming leader needs in order to boost profits. Recently, Pandora announced that i... Read more
Pandora, a leading Streaming radio and music service, recently introduced a new way for people to access on-demand music, without having to upgrade to a Premium subscription. For the first time, Pandora Plus will offer radio listeners and thos... Read more
Ad agencies and marketers have focused on expanding their reach when it comes to advertising, however more recently this reach has been turned into to a waste. In last couple of months, there has been an increasing concern over brand safety with... Read more
Over the top video advertising now makes up for 26% off video ad spend, an increase from 8% a year ago. This is according to data from SpotX, a video ad serving platform. According to the company OTT ad spend will increase to about 30% by the en... Read more
