There a number of things that can be attributed to unseemly mobile video ads, however slow loading times is the biggest of these things when it comes to mobile ad viewability according to senior agencies executives. Many online users view their... Read more
Customised ad campaigns are a powerful marketing arsenal that brands should take note of. Custom interactive video ads can create a 561% increase in user brand activity including in-unit clicks and clicks through to an external web site, when co... Read more
Social media attracts a huge audience; as such it might be the most popular mode of ad delivery, however this doesn’t mean that users trust it. Despite being the second highest platform of delivering ad campaigns, first being TV, users ranked so... Read more
Snap introduced new ad tools as well as partner program, which will help educate advertisers on effective ways to create and handle ads running in the platform, reported TechCrunch. Below is a summary of the new tools that will make it easier fo... Read more
Mobile gamers prefer free apps and rewarded videos revealed a new study by Tapjoy, a mobile video platform. According to the study users prefer opt-in, rewarded ads over pre-roll videos by a 4-to-1 margin. Videos were the most preferred of the r... Read more
About half of the respondents that were surveyed for a study whose results were revealed on Tuesday said that they would think twice before buying products or even boycott a company’s services and products, if they realised that they ads were ru... Read more
