Weetabix is now set to kick off a multi-channel campaign come January, which will be an ad aiming to get children “excited” by the brand’s breakfast. The Campaign termed as Weetabuddies” is backed by a whopping 5.5 million pounds, an amount that... Read more
For the past recent weeks, we have seen Facebook turning heads as several big holiday ad campaigns reached big audience quickly on the social media platform. This rapid spread of video ads has always been attributed to YouTube, but Facebook is n... Read more
The marketplace for both new and used cars, Auto Trader, is now set to launch a 6.5 million pounds TV ad campaign come Boxing Day. This ad will be aimed at drawing on different ways by which people search for their perfect car. The highlighted c... Read more
Many ad networks have really struggled, yet there are those that are surviving and flourishing in the industry. One of such ad network is DMG, which is an Israeli multichannel network. We have seen the advertising industry changing beyond recogn... Read more
As the changes become more evident in media landscape, we can clearly see video being consumed across many devices than we could have ever imagined. Video operators are increasingly realizing that they must peruse new and more advanced technolog... Read more
The body responsible in building superfast broadband, Broadband Delivery UK, is set to launch a TV ad that will focus on promoting the benefits of its investment, when it comes to enhancing internet access. Created by Enter, the campaign is in f... Read more
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