Ad Budgets Are Headed In-House Because of Programmatic Buying It seems that ad buying is headed back home. The current programmatic model that is so popular nowadays is an extension of SEO or search engine applications that were (and are) still... Read more
Twitter starts with video advertising Challenged by the changes in current online ad delivery and monetization that have ramped up sales and marketing programs for its social media peers, Twitter proves that it has the most mobile compatible and... Read more
Videology Ropes in New Converts to Programmatic Ads Videology has done its homework. In the sudden rash of mergers and partnerships that are, subtly or clearly, changing and adding many features in the interactive geography, its new partnership... Read more
Why Businesses Need to Understand Online Ad Fraud. Where money is, the sharks are sure to follow. For crime and law enforcement, this is a maxim that holds anywhere, not the least of which is online activity. Online ad fraud is on the rise as th... Read more
The Qualities of a “New Age” Video Ad Company It wasn’t so long ago that profitability was a word with unreachable altitude in the interactive game, much less in online advertising (it wasn’t even a term then). While Microsoft, Dell,... Read more
Google’s Acquisition of Directr to Boost Advertising by Small Businesses. Small businesses will not be left behind in the video ad game, not if Google has something to do with it. Google is still in touch with its long-standing, faithful SME co... Read more
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