Facebook is already getting massive support for its new feature namely in the form of big publishers such as Condé Nast to Hearst agreeing to launch their shows on the Internet giant’s new video platform Facebook Watch. The social media platform... Read more

Bitmovin provider of streaming video infrastructure technologies announced its new partnership with Yospace today, a leading provider of server-side dynamic ad insertion. This new partnership will enable publishers using Bitmovin adaptive stream... Read more

55% of the overall mobile publishers’ revenue comes from video ads, and so naturally app developers are shifting their resources towards boosting mobile publisher revenue. Mobile video ad monetization is the greatest contributor to the growth in... Read more

Google recently revealed that it plans to offer built in ad blocking feature within its Chrome browser and this will come to fruition next year. A few tech developers had a first hand look at the ad blocker through a pre-release Canary app for A... Read more

The growth of ad measurement companies can best be exemplified by the reported $850 million that Oracle is reportedly willing to play to purchase Moat, an ad measurement firm. The demand in ad measurement companies is also clear due to the simpl... Read more

Even though video ads have been a preferred choice by many advertisers, bran zillion consumers still prefer display ads according to Content Habits 2017 research, by Opinion Box and Contentools. The study carried out in June, included over 1278... Read more