Twitter in partnership with Interpublic’s MAGNA, the IPG Media Lab, have released the results of a study that they had carried out whose aim was to determine how the location of video ads on theeplatform impacted their effectiveness. The study a... Read more

AdColony, a leading mobile advertising platform, yesterday launched Aurora HD mobile video ads, which is a suite of highly interactive mobile video content that enables users to physically engage with the ad. Driven by AdColony’s instant play te... Read more

With multi screen TV consumption being on the rise, Facebook plans on taking advantage and tweaking its video ad strategy. In a recent statement, the social media giant asserts that “smartphones are not tiny televisions,” and that th... Read more

Traditional TV networks are focusing on multichannel ad campaigns as a means to boost revenue in the near future. While the compound annual growth rate (CAGR) for total US TV ad revenues between 2016 and 2021 will increase a modest 1.3% to $75.2... Read more

The ad industry has seen a lot of changes this week. First came the news that Google was planning on filtering out invasive ads, and that it would provide publishers with a tool, funding choices, which would enable them to charge a fee to users... Read more

AdColony has made a new addition to its mobile ad platform, Aurora HD interactive video ads. This is the company’s unique creative format that falls under playable ads in the industry, whereby users can tap on a particular ad and start playing a... Read more