Facebook overall reach when it comes to advertising is even bigger than what was thought according to a report by the Video Advertising Bureau. Last month, Pivotal Research analyst Brian Wiesern noticed some discrepancies between Facebook’s ad r... Read more
Hulu viewers are a perfect example of modern day empowered viewer. With plenty of original shows running on the platform with weekly updates, Hulu viewers get to decide when, how and what to watch and Hulu carried out a study to dive deep into t... Read more
Last year, Facebook came under fire after it admitted that it had made a few measurement errors on a few features. For instance, last year the giant internet network revealed it had overstated how long users watch timeline videos by up to 80%, w... Read more
MTS – Mer Telemanagement Solutions Ltd, a world wide provider of telecommunications expense management (TEM) and enterprise mobility management (EMM) solutions, and video advertising solutions for online and mobile platforms, announced yesterda... Read more
Ironox Works is serving brands a lucrative offer which will provide 3 customized, social media video commercials at the normal price of 1. Brands that are looking to market their products or services through social media but have been limited by... Read more
At least one of the video ads that Russian agents bought on social media platform, Facebook specifically addressed Black lives matter and was aimed at Ferguson and Baltimore residents according to a CBS news source. The news report which was rel... Read more
