Advertiser Updates for Google’s TrueView
Video advertising has taken on some of the most fluid qualities that other media can only envy. These were developed by the unique character of the video ecosystem – and how monetization was studied and set up with regards to the ecosystem. TrueView, the all-encompassing video ad platform that runs all current programs for YouTube’s online ads, have further refinements in delivery and optimization.
Here are some of the latest developments for TrueView that advertisers should be aware of:
- Two years ago, Stream channel definitions were, at best, amorphous. This year, you can refine your channel options with exact precision – the classifications have well-defined, target-conscious characteristics – and they number in the hundreds, with hundreds more being readied for specific product searches. With channel definition in place, ads will no longer access channels unrelated to its business.
- There is now a thing called storefront radius. The backbone of YouTube advertisers used to be SMEs with specific locales. Now, TrueView has given them better delivery organization by locating addresses which matter to their business, and which avoid those that don’t. Even with the big brands now driving humongous campaigns to access big slices of the online market, SMEs can still compete, and will be much better-placed in their chosen geographic locations.
- Video ad campaigns can target placement through a variety of channels with Google Display Network (GDN). The industry is growing by the week, and TrueView lets businesses manage their ad placements (add-ins or exclusions on video server sites) to stay on top of the market growth curve. The same goes for YouTube.
- TrueView lets its clientele maintain and develop a catalogue, the way true publishing concerns should be able to. YouTube and Google clients can now remarket their videos through a program that automatically follows up with related videos whenever potential clients view one of their videos. This is key to the monetization that is powering current industry growth.
Also, you might want to follow the Stream blog – Google AdWords remains true to its type: it’s the base application everyone must visit for all sorts of ad issues. Its various modalities (AdWords Video Campaigns, YouTube Pre-Roll, TrueView) still provide advertisers the best way to optimize video catalogues and drive potential consumers and trends their way with low-cost click-throughs, even as those same advertisers are converting their ad buys to the TV-like programmatic model.