KPIspy, a Business Intelligence service, (BI) announced that it would be launching an industry-first solution to speed up data insights and decision making through video-centered reporting. The services will provide much needed human analysis and an explanation of important business metrics including website traffic, social traction, competitive marketing activity, and so much more. The video reports will be run weekly or monthly and delivered in the same time frame proving important takeaways and minimising data that is not necessary. Through this service, KPIspy clients will be empowered to make better decisions for their brand and effectively manage their team or teams. To supplement the video reports, tangible metrics will also be provided to business owners, so they can have a thorough analysis and put it to use when needed.
“We’ve seen a major rise in competitive research, web analytics, and other data gathering tools,” said Clayton Griffith, co-founder of KPIspy, “but we’ve also seen how this is overcomplicating intelligence for many business owners. Not everyone works analytically on a regular basis where digging deep into the data is part of the daily job. Most business leaders don’t have time, many don’t know where to look, or even how to interpret the data once they receive it. KPIspy was created with that in mind in order to simplify the process. The service provides an effortless solution with exclusive focus on key performance indicators, keeping business owners informed without spending hours trudging through spreadsheet hell. It’s kind of like the executive summary slide of a PowerPoint presentation, only modernized, in video format, human guided, and way more useful.”
KPIspy is a subsidiary of FoundSimply, a Texas based marketing firm that works globally with businesses of different sizes and within various industries.