With the recent backlash against Google’s video sharing platform, YouTube, many advertisers and brands are now looking to have more control over how and where their ads feature. No brand want their video campaigns featuring alongside fake news, hate speech, or any other offensive content. This is where Beachfront Media comes in.
The video distribution and monetizing platform has launched a creative review suite. This new technology provides brands and advertisers with the much needed control over their video ads. Creative Review Suite by Beachfront Media provides publishers with the data and tools to understand, analyse, and approve the advertisements running on their owned-and-operated sites and apps based on business needs. This significantly reduces the time and cost for publishers, who are identifying advertisers and video agencies that deliver quality ad inventories.
Aside from supplementary creative control, the new technology will include ad blocking feature and approvals. This will allow users to apply either blacklists or whitelists of individual demand side platforms (DSPs), content categories, or advertisers. Publishers can initiate this function at the global level, or at the individual inventory source level.
In real-time, publishers will be able to preview the advertisers and video creatives that have bid on the inventory and approve or block as needed based on content, quality, channel conflicts and several more factors.
Frank Sinton, Beachfront Media founder and CEO, identifies, “With advertisers expressing their discontent with the digital landscape, it’s essential to provide publishers with the tools they need to succeed. As former executives in the television industry, we know how important it is for video producers to have control over the creatives that appear next to their content,” said Sinton. He believes that Creative Review Suite “finally brings that control to digital video publishers and mobile app producers, allowing them to fully manage their advertising business in a strategic and streamlined way.”