Digital Element, the global geolocation data and services provider, yesterday announced that DynAdmic, a digital video advertising firm, had selected its worldwide, mobile-derived geolocation dataset to use within its contextual targeting solution. This will help deliver more efficient and effective campaigns across Latin America.
Headquartered in France with various offices in Brazil, the United States, Canada, Mexico and Germany, DynAdmic has quickly become a leading innovator in the digital video advertising space with its contextual targeting solution powered by audio recognition technology. This identifies viewers’ real-time interests, allowing the delivery of ads at the moment their interest level is at its peak. Some of the world’s largest brands including BMW, Red Bull, Kellogg’s, McDonalds and American Express, have used DynAdmic ad solutions to deliver high-performing video advertising campaigns in the safest sites.
“Recognized brands began pulling their spending from Google in the spring as a result of their ads appearing next to objectionable content on YouTube and other websites it monetizes,” said Stéphane Bonjean, CEO and co-founder of DynAdmic. “Through DynAdmic’s unique set of tools, we’ve been able to step in to ensure that brands have a safer environment for their advertisements.”
“It’s all about relevancy,” said Bruno Champion, CTO and co-founder of DynAdmic. “We use data to identify consumers in order to match them with the right video ad when it will be most relevant to them. That’s why it’s imperative for DynAdmic to use the most accurate and reliable global geolocation available.”
Digital Element solution was selected because of its massive quantity of IP’s referenced plus is accurate precision with geolocation data as well as its ease of use with other technologies.
“Viewing habits are changing―not only in Latin America but also around the world―as more consumers watch videos on their mobile devices,” said Jorgelina Striedinger, Vice President, Latin America, at Digital Element. “Innovative ad-serving companies, such as DynAdmic, are continually relying on new data insights to fine tune their targeting capabilities and improve the viewability on all screens, as well as increase the complete and click rates for their clients’ digital video advertisements.”