Facebook has managed to recruit a new reality show which will revolve around a family of basketball savvy personalities in the hopes of drawing a bigger audience into its new programming feature.
LaVar Ball and his family—including his son, Los Angeles Lakers rookie Lonzo Ball—will star in a new reality series called “Ball in the Family,” which was created specifically for the social media site’s recently redesigned Watch video tab. The trailer of the new reality show indicate that the program will take a deep dive into the family including LaVar efforts to prepare his three sons to become basketball legends, building of their family business and his wife’s rehab journey after suffering a stroke.
The first two episodes will be available Thursday. New episodes, which will average 15 to 20 minutes each, will be released on Sundays beginning Sept. 10.
“We wanted to give our fans an unfiltered look into our lives and show them a side of us that isn’t typically seen,” LaVar Ball said in a statement. “We have a big community of fans on Facebook, so we’re excited our series is going to be on Watch.”
“Airing this show on Facebook has enabled us to push the conventions of reality in a way we think will really drive community engagement,” said Julie Pizzi, co-president of entertainment and development at Bunim/Murray Productions who are in charge of producing the video series.
With the new programs Facebook is trying to gain more video ad dollars to help boost revenue growth. To jump-start its programming efforts, Facebook will help offset the risk for creators either by paying to offset their production costs or offering to license or buy their content outright, people familiar with the matter have said. The social media giant will also be offering some publishers a share of revenue generated from video ads, and in some cases, guaranteeing a certain amount of ad revenue.