In the marketing industry it is becoming increasingly important to target your audience through personalized ads, and this requires having some information when it comes to your target audience. This information has often been garnered from data collected from social media platforms such as Facebook, all based on users activities while on the platform. However, some users feel like some modes of collecting this data has crossed the line and is an invasion of privacy.
For a while now Facebook has had a long running lawsuit after being accused of violating users privacy by tracking them on line through the like button. However the social media giant came out triumphant after U.S. District Court Judge Edward Davila in San Jose, California ruled on Friday that the users could not proceed with allegations that Facebook violated its privacy. The dismissal was with prejudice, which means that the plaintiff can’t attempt to revise their complaint and try again.
But Davila wrote that the Facebook’s data use policy wasn’t published until September 2011, four months after it posted a different document — the “Statement of Rights and User Responsibilities,” which governs the relationship between Facebook and its users.
“The Data Use Policy plaintiffs cite and rely on did not exist until several months after Facebook published the most recent version of its SRR that Plaintiffs attach to their complaint,” Davila wrote.