Facebook TV? – A Look at Facebook’s New iOS Video Channel
This might be a new floater for relevant progress in an industry rife with possibilities – Facebook’s new video channel for iOS. Facebook TV might not be long in coming (the tech arrived a few years back). This iOS channel is a carousel of videos served up whenever you access your mobile News Feed. This is a personalized program that you can create out of your friends’ video uploads and the links to what is trending in the Internet.
A new window of opportunity for virtual video advertising is thus opened. So far, the channel is in its final, consumer feedback stage with chosen Facebook accounts running it. It’s rumor-friendly, fun and absolutely turns its nose up to traditional TV programming by letting you choose your “programs”. In any case, it does not seek to replace traditional TV and is linked with much of Internet content.
Rumor has it that the LiveRail acquisition will power sponsored videos for stuff like mini-movies and personal videos. It is all laidback accessibility, and if video ads in this line come with skippable functionalities like YouTube has, Facebook will have a lock on the business. But this, like most of interactive applications, will soon sprout compatible accounts through the ecosystem – Facebook has the first gamble, by virtue of its pre-eminent place in the environment. This puts a large portion of the responsibility to come up with progressive action on the company’s shoulders, like Microsoft had some years back. It is something it shares with YouTube and Google in the current dispensation.
So far, Facebook has confirmed the existence of the app, which autoplays organic content alone. Ads may not be long in coming if the app debuts successfully in the market. And, to whet the appetites of many who expect, it brings all Internet users one step closer to online TV. Many different formats, programming and applications already feature a prolific visual world watched by billions every day.
Soon, the primary characteristics of online TV will coalesce with the help of this new iOS app and others like it. The maverick spirit of the interactive markets will not, repeat not, follow the road of traditional TV (which will retain much of its audience, for one; and the copyright issues between trad TV and online video (and Hollywood, the music industry, and the publishing industry) are slowly coming to a head). The app, like everything online, is part of the brave new world of humanity at work and at play with all the options virtually within fingertip reach.