Facebook wants to attract the online influencer community by providing them with an app that is built just for them and it can connect to Watch for influencer such who have a show that runs on the social media platform. Facebook Creator App, announced yesterday that they would be giving internet stars a place to create and edit videos, film live, message with followers and track stats about their videos. The new app is for Influencers who have a Facebook Page and not just a personal account. Facebook also revealed that they would be creating more Watch shows with creators starring in them. They also built a website for creators to get all the information they need about the platform and gain access to any new offerings.
Fidji Simo, Facebook’s director of product, wrote in a blog post that she had been meeting with creators like YouTube personality Markian Benhamou and Jay Mendoza, a Facebook comedy creator. “While they have very diverse needs and goals, they all shared how important it is for them to have tools to nurture their community,” Simo said.
Earlier this year, Facebook launched Watch, a video sharing platform unlike YouTube and started showing ads inside live and on-demand videos, generating revenue for the platform and the content owners.
“Out of all the platforms, Facebook is the least influencer friendly right now,” says Cameron Moody, an influencer manager and director of talent at DanceOn, a Gen Z digital media network. “So it’s important that they’re jumping into the space and updating what it looks like for influencers, especially around live videos.” But, he says, it might be difficult for Facebook to pull talent away from YouTube.
Aside from the live video controls, Moody says, the Facebook app messaging tool will be able to reach fans from both Facebook and Instagram such that creators don’t have to switch apps inorder to communicate to their audience.