Guardian Media Group (GMG) and Founders Factory yesterday announced that they were looking for promising media tech startups to be part of their accelerator program.GMG is the exclusive global media partner of Founders Factory, the accelerator and incubator founded by Brent Hoberman and Henry Lane Fox. GMG and Founders Factory partnership, which started back in 2016, supports the growth of relatively new yet promising start ups ever year for the first five years.
“We are particularly seeking businesses focused on the next generation of media technology: artificial intelligence tools for journalism, virtual reality and augmented reality models for publishers, natural language processing and translation technologies, new ways of distributing audio and voice content, and technologies that support advertising and marketing,” said a source close to the team.
Between last year and this year, five media tech startups have been recruited into the accelerator program. They have already amassed significant funding and partnered with top corporates to take over the digital ad industry. Some of these startups and their success include:
- Vidsy enables global brands to create mobile video ads at scale, and is working with clients such as Unilever and Diageo. Vidsy is now one of Facebook’s and Snapchat’s marketing partners and was recently awarded Facebook’s Innovation Spotlight award for creativity around video. Since graduating from Founders Factory, it has secured a £1.3 million investment round with investors including GMG, which took a substantial part of the round.
- Flourish is an innovative new platform to visualise and tell stories with data, which announced a $1m, seed round in March 2017 and is now partnering with Google’s News Lab.
- io gives people control of the access, use and value of their personal data. Since releasing a beta version in early 2017, people.io has already grown to 100,000 UK users and recently launched in partnership with Telefónica Germany making people.io available to their 44m customers. To date, people.io has raised £2m in funding.
- Fanbytes enables brands to reach younger audiences via Snapchat and has worked with global brands such as Universal.
Alegra, software as a service company that enables publishers to build their digital platforms instantly on multiple devices, is expecting to achieve strong growth in 2017.