Idomoo, a leading global provider of personalized video, unveiled its latest innovation yet, the Dynamic Storybuilding Suite. The new solution is part of its Personalized Video (PV) Cloud Platform, which allows agencies and marketing teams to access Idomoo’s technology and create their own personalized video. The new offering encompasses the whole process of creating personalized video right from creative to design, from animation to rendering, and distribution. The product bundles all of the above into one convenient and user friendly automation that streamlines the video creation process.
Idomoo’s Dynamic Storybuilding Suite has been available in beta for the last few months, and so far more than 50 creative agencies have used it to create personalized videos in their thousands. This has allowed these agencies to offer outstanding customer experience for their clients. Some of the early adopters include major agencies like: Ogilvy, Pink Banana, Switch Video RAAP, Hubspot, and DDB. Already brands like Coca-Cola, T-Mobile, BBVA, and Cadbury have used videos created by this technology.
“Idomoo’s platform has enabled our agency to provide our clients with the ability to communicate with their customers and user base in a manner which allows them to foster a deeper personal and emotional connection,” stated Russell Garn, Associate Creative Director of RAPP (an Omnicom company). RAPP and Idomoo worked together to create Barclay’s award winning campaign and they would continue working together in the future, continued Garn.
Businesses can use the Storybuilding Suite to tell stories in an adaptive manner as they decide the order, which scenes follow each other. The suite has a web based wizard feature, which builds and customizes video. It can also pick ready-made video scenes, which can then be plugged into a video flow. Other features include an After Effect plugin, which can create additional scenes as well as Data Integration. This can upload data from multiple data sources. Another feature is Idomoo Player, which optimizes mobile and desktop experience, and finally Landing Page Builder, which allows easy configuration of destination landing page. To assist business and better utilize the PV Cloud, the firm has also introduced an online knowledge repository known as Idomoo Academy.