Mobile gamers prefer free apps and rewarded videos revealed a new study by Tapjoy, a mobile video platform. According to the study users prefer opt-in, rewarded ads over pre-roll videos by a 4-to-1 margin. Videos were the most preferred of the rewarded ads being liked six times more than playable ads, surveys, app stalls and other ad types. Rewarded video ads regardless of whether they are skippable or optional to watch each give the user an opportunity to access more content or extra features on mobile app by simply watching the ad or interacting with the brands.
Some other key findings from the study included:
- “freemium” apps are preferred over paid apps: A majority of consumers prefer their mobile apps to be supported by opt-in, rewarded advertising (54%), rather than mandatory ads such as pre-roll videos (32%), or by paid downloads (14%).
- Consumers are willing to watch more than four videos per day: More than half of U.S. consumers — 51% — said they’re willing to watch at least four videos per day in exchange for rewards. Thirty-seven percent said they’d watch six or more videos per day.
- Funny videos get the most attention: Forty-four percent of consumers say that humorous content most appeals to them when watching video ads on mobile. The next most popular genres were ads that featured storytelling (28%), product demonstrations (26%), and special effects (24%).
- Movie trailers are most-liked category: More than half (55%) of consumers say that ads for movies & entertainment are most likely to interest them, followed by ads for food & restaurants (46%), retailers (25%), fitness & healthcare (22%), and local services (19%).
- Sex and celebrity aren’t that popular: Ads with sex appeal (13%) or a famous celebrity (13%) were among the least popular types of ads, although men were more likely to say they enjoyed ads with sex appeal than women.