A new video ad that is set to be released next by one of the biggest household products company in the world has already drawn praise as well as outrage for its take on racism in the ad. The video ad dubbed ‘The talk’ is a two minute video created by Procter & Gamble and features different black mothers from different generations talking to their kids about racism.
“It’s an ugly, nasty word, and you are going to hear it, nothing I can do about that,” a mother tells her young son in an apparent reference to a racial slur. “But you are not going to let that word hurt you, you hear me?”
“Now, when you get pulled over . . .” another mother tells her teenage daughter.
“Ma, I’m a good driver don’t worry, OK?” the daughter answers.
“Baby, this is not about you getting a ticket. This is about you not coming home.”
The company, which produces a wide array of household products from laundry detergents to cough medicine, says their ads are meant to reflect real life experiences of their customers.
The ad, which appeared online about two weeks ago, has already triggered a heated reaction from the online community with some commending the company for addressing a hot button issue while other accused the company of race baiting and vowed not to buy their products.
“Let the boycott begin on P & G!!! Cannot believe they would cut their noses off, to spite their faces,” a commenter wrote on a YouTube page showing the ad.
“To all the people offended by this commercial … not every ad is target toward you,” another commenter wrote. “What’s wrong with a mother trying to protect her children and prepare them for a world that is not always (accepting).”
“In the past, the ad industry has been criticised for not being more diverse in their ads, however in the past six months corporations have been bolder about supporting minorities, immigrants, and LGBTQ people,” said Lee Ann Kahlor, associate director of the Stan Richards School of Advertising & Public Relations at the University of Texas, Austin.