Sizmek Inc., the biggest independent buy-side advertising platform delivering effective impressions, yesterday announced its partnerships with DoubleVerify, comScore and Integral Ad Science (IAS) to provide advertisers with greater workflow efficiency for HTML5 video measurement. Verification and measurement services offered by the three firms will work in tandem with Sizmek services which include data enablement, creative optimization and media execution capabilities. It is worth noting that Sizmek’s unique verification API framework provides a more streamlined way of trafficking rather than the more tedious and haphazard of manually wrapping and sending tags to and fro between different technology providers. This has so proven to delay campaign launches, increase human error, and add on experience-impacting latency.
“Our customers demand greater control and transparency in an increasingly complex ecosystem,” said Mike Caprio, Chief Growth Officer at Sizmek. “These partnerships are critical to supporting our clients to the fullest and showcase our commitment to helping customers realize the benefits of a unified platform that sits across the entirety of the media plan.”
“With the enormous growth in digital video advertising, it’s critical that technical platforms can deliver the speed and accuracy necessary to support the client demand,” said Steve Woolway, SVP of Business Development at DoubleVerify. “We applaud Sizmek for investing in the underlying technology and integration that support the most advanced levels of 3rd party video measurement and authentication.”
HTML5 video framework is supported by Sizmek’s effective In-Stream HTML5-based VPAID and In-Stream Enhanced Video formats.
“We continuously aim to not only increase operational efficiencies, but empower our clients to be proactive about their media quality,” said Harmon Lyons, SVP of Business Development, at IAS. “Through this integration with Sizmek, ads that will not meet client’s expectations of brand safety, ad fraud, and/or geo-complaince can be blocked from ever serving.”
“Clients increasingly demand assurance that their ads are viewable and seen by real consumers,” said Steve Ahlberg, SVP of digital advertising products at comScore. “Our industry-leading verification solutions bring this accountability to digital advertising, and our partnership with Sizmek gives clients an even more efficient way to benefit from those services.”