Socialfly, a full-service social media marketing and influencer agency, yesterday announced the launch of Socialfly Studios, a fully equipped and modernised production space offering tailored videography, photography, creative services and live productions. The space will enable Socialfly clients to create ad content that is engaging and in keeping with their brand message.
Social media consumption is growing at a fast rate. According to the American Marketing Association, video content will be the driving factor behind 85% of search traffic in the US by 2019, making it a key component of any social media advertising strategy. Socialfly Studios is helping brands create content from concept to post production helping them capture social media audience and in turn become leaders in their respective industries.
“We launched Socialfly Studios so our team can develop content quickly for our clients when creativity strikes,” says Courtney Spritzer, Co-CEO of Socialfly. “The social media landscape changes daily. By having a full-scale production studio in-house, we can react and develop content as news breaks, and test new capabilities to meet our clients’ evolving objectives.”
The 2000-square foot space will allow for creative ingenuity including full-scale photography and videography, live video production, animation, and much more. The idea to create in-house production studio came about after Socialfly immense success of its weekly Facebook live show dubbed SocialLIVE on which the team used to discuss the newest platform updates, trending topics and marketing news. Since its launch in July 2016, the show became quickly popular and has garnered over 15k views per show.
“Video is a high-performance tool for any social media strategy that will enable brands to develop deeper connections with their customers,” says Stephanie Cartin, Co-CEO of Socialfly. “With thousands of brands battling for their audience’s attention on a crowded feed, only the creative survive.”