Video ad serving platform SpotX announced yesterday that they have made a deal to power the programmatic monetization of Vudu’s Movies On Us advertising-supported content catalog.Vudu, which is Walmart’s subscription-free premium digital movie service, was behind the launch of Movies On Us, last year, a free, ad-supported service that offers more than 3,000 high-definition movies.
“The AVOD industry has grown dramatically over the past year, providing advertisers with more ways to reach audiences across screens and delivery systems,” said Mike Laband, SpotX’s VP of Business Development. “Vudu’s Movies on Us feature gives advertisers a unique opportunity to reach millions of viewers on Vudu, which is available across 100,000,000+ devices.”
“SpotX’s parallel ad decisioning technology enables us to give brands new ways to successfully execute their campaigns on Vudu, while ensuring we keep the content relevant for our viewers,” added Julian Franco, Vudu’s Director of Product. “Movies On Us is about providing Vudu users with access to a great catalog of free content and SpotX is helping us continue to grow that entertainment catalog.”
Since its launch last year October, Movies on Us has continued to provide viewers with a growing list of popular movies and TV show titles. This free feature was built upon Vudu’s desire to make upgrades on its services and provide high quality video on demand viewing experiences for its consumers across various devices including desktop, mobile and OTT gadgets.
SpotX has provided media owners with monetization tools for desktop, mobile and connected devices. The ad serving platform features modern ad serving and programmatic infrastructure, technology as well as other monetization tools, like solutions for OTT and outstream video ad units. With their tools publishers can have much more control, transparency and actionable insights needed to understand consumer behavior, manage access and pricing and boost revenue.