Rewarded video is experiencing tremendous growth as shown by latest Supersonic impression data. The leading in-app monetization and user acquisition platform announced a 300% growth in ad impressions in Q1 2015 as demand for rewarded video intensifies. The popularity of rewarded video lies in its ability to offer users access to premium content and engaging rich video experiences. Publishers, who have embraced Supersonic’s rewarded video, include GREE, DeNA, Kongregate, Pretty Simple, Social Point and Electronic Arts.
Brand advertisers are finding the formats particularly attractive. They are on average drive 20-35% post view engagement with CTR’s. Engaging users is becoming the new gold mine for developers as the app store becomes flooded with new apps by the hour. What’s more? Users like it too! A recent study by Forrester showed that users favored ads that incorporated the reward model. Built atop the success of video ads, rewarded formats dramatically increase user engagement and eCPMs.
Mobile games are among the early adopters of the format and the results are impressive. “Consumer consent and control is a powerful trend in digital advertising, and mobile is leading the way in defining this new paradigm. Our players respond very positively to brands that reward them for their time and engagement, resulting in a better player experience and yielding impressive results for marketers,” stated Dave Madden, head of Global Media Solutions, EA.
Brands aren’t the only ones reaping the benefits. Developers are reporting remarkable increase in retention and LTV for end-user, which presents additional revenue opportunities. “User loyalty is fickle. Present too many irrelevant ads and the user growth will stagger, present too little ad content and the app becomes unsustainable in a free model. Rewarded video ads remedy this well by providing a voluntary level of commitment that users actually seek out, increasing overall engagement in a native like experience,” said Supersonic’s Founder and CEO, Gil Shoham.