The Telly Awards are shifting gears this year. The awards program which has been honouring achievements in local and regional commercial videos is making some changes this year by adding new categories to its award.
Yesterday Telly Awards called for entries into its revamped modernised five categories including Branded Content, Commercials/Marketing, Non-Broadcast, Social Video, and Series/Shows/Segments. In each of these groups the categories honor achievements across a campaign, in a specific craft, or keyed to a specific industry or genre of content such as Biography, Instructional, or Cause Marketing.
A few craft oriented categories have been added onto the telly Awards list including those recognizing achievements in 2D and 3D animation, VFX, motion graphics, and title design. The Telly Awards judging council will include 200 members, including prior Telly Award winners and other professionals within the industry all of whom have been selected to better represent the variety that exists in video content for broadcast and online distribution.
StudioDaily is back this year as a partner of the Telly Awards and other returning partners include Digiday, NAB and Stash Media are being joined by newcomers VideoInk, a trade publication covering video business news; StoryHunter, an assignment management system that matches freelancers with clients; and SketchFab, a community for creators of 3D models and other CG content.
Helping bring a new viewpoint and Outlook to the table is a new managing director Sabrina Dridje, a veteran of the IFP Made in NY Media Center who started at the Tellys in January. Dridje told StudioDaily she has been in conversation with content creators all year to figure out how the awards could better serve the industry.
“They are still our DNA and our history, but we are more than television commercials,” Dridje said, summarizing her mission. “So how do you take a legacy award that was started in 1979 supporting regional content creators around the U.S. and respect that history but also revitalize the awards to match the way work is being made today — for more screens than ever before, by more people than ever before?”