Tesla Introduces New Contest, ‘Project Loveday’ That Will Showcase Fan-Made Ads
Tesla has ditched its classic way of marketing, its savvy electric ways and is instead looking for innovation when it comes to the company’s PR and marketing opportunities. Many fans who love Teslas and probably even own one have gone as far as to make their own ads expressing their love for the electric car. This love affair for the car has taken on a lovely twist after a devoted fan, Bria, wrote an inspiring letter to Tesla CEO, Elon Musk, asking him to run a fan ad contest looking for the best one. Days letter the CEO took up the challenge and the Project Loveday contest was born which seeks out ninety seconds YouTube video submissions that are related to “Tesla, SolarCity, our products, or our mission to accelerate the world’s transition to sustainable energy.”
Project Loveday content will be opened from March 8th so fans have plenty of time to figure out their video message before diving into the production, editing and the aesthetics of it all. There is a prize list for the top submissions from fans. Matching Bria’s original letter, top ten fun submissions will be featured on the company’s social media platforms. The winner’s grand prize will be an all paid trip to an unspecified Tesla product launch in the upcoming months.
There were a few signs that Tesla was looking for an innovative yet engaging way to market their product and brand as Musk said in a statement last year: “I think I could see us doing advertising where that advertising is interesting, entertaining, and people don’t regret seeing it.” Apparently, Project Loveday fits the bill, and considering the benefits it brings it is probably even cheaper than juicing up the customer referral plan.