Tout, an internet TV Network, has announced its new partnership with Grapeshot, a leading marketing intelligence and optimization platform. Using Grapeshot advertising intelligence and connections, Tout will enable its advertisers to reach more than 85 million engaged viewers using technology that profiles words and phrases in digital content, providing a contextual filter for their video campaigns and the ability to block inappropriate content before the ad is placed on the platform.
Automated ad buying is expected to increase by 84% come the year 2019. For advertisers, this partnership presents an opportunity to reach to as many online consumers as possible in a more targeted and effective manner. The real challenge is ensuring that their video campaigns are relevant contextually and shown a legitimate manner.
“At Tout, we believe the best way for advertisers to reach the most engaged audience at scale is through personalized, relevant video content in environments that are safe and well-lit,” said Michael Downing, CEO of Tout. “The addition of Grapeshot provides an additional layer of safety from a trusted third-party partner that their ads are showing up in legitimate places.”
Grapeshot advertising intelligence will ensure that Tout advertisers place their ads in the sites that they consider appropriate and relevant to their brand message. Moreover Grapeshot can process over 100 languages across the globe ensuring that the brand message reaches to a wider audience on an international level. Advertisers will also benefit from the improved contextual marketing intelligence and optimization, allowing those who implement Grapeshot to make better-informed marketing decisions quickly and easily.
“We are excited to partner with Tout and jointly provide a world-class contextually-powered brand safety and marketing intelligence solution,” said John Snyder, CEO, Grapeshot. “With Grapeshot, Tout’s advertisers can be confident their brand values and performance objectives are aligned before the media commitment is made.”