Videology Ropes in New Converts to Programmatic Ads
Videology has done its homework. In the sudden rash of mergers and partnerships that are, subtly or clearly, changing and adding many features in the interactive geography, its new partnership with Mediahub, the online ad media provider of the Mullen agency, will make them among the tougher boys in a video advertising field that has skyrocketed in terms of competitiveness, creativity and reach.
Videology is consolidating a leadership position in the expansion era for online ads. As screen agnosticism as it applies to ad buying is being watched as it develops in the UK markets, Videology/Mediahub are wasting no time in preparing their client/converts with video ad campaigns that will access the TV and digital worlds made one. No advertiser list is available as of this writing, but as the months pass, new online ads will be coming that you will across your home entertainment and online devices.
The raison d’etre for the merger for Mullen,according to its SVP and Director of Digital Media and Social Influence Scott Corcoran, is the need for his company’s of a partner that has the knowhow and technical expertise to run screen agnostic programs and manage the large amount of data needed for them under one roof. Mullen brings a broad range and mix of advertisers into the partnership – and they are all ready and willing to invest on Viedology’s programmatic ad buying model.
Mullen has developed a host of advertising options for the market, and they cover a lot of ground. But they remain easy to handle and create from and allows a big envelope for content creativity that spells the difference between ho-hum content and made for high ranking engagements. They are, in fact, becoming standard offerings for most media specialists – stuff like ad boxes, banners, and pop unders, designations which can vary from company to company, will make a publisher’s, an ad buyer’s, or an advertiser’s day.
One can’t make too big a point about an exciting new era for advertising, and this is how Viedology/Mediahub hope to proselytize among potential adherents. Video technology has slowly been molded into a perfect fit with primary ad concerns, and will thus provide a new playground for the populist image-making art that provides the creative visual impetus for consumers’ secret utopian dreams.