ViewLift, the streaming video app company has launched a one of a kind B2B solution for creating, launching and monetizing video applications, which is designed for smartphones, tablets TV and more. ViewLift connects brands with viewers and advertisers across the digital platform through a full service video streaming platform. According to the company’s press release statement, “ViewLift works with companies to build digital channels at an unmatched cost and speed-to-market with full independence and control, without relying on cable companies or other streaming services to distribute content.” By building successful and effective apps, it helps brands navigate the digital device ecosystem ranging from PlayStation to Android mobile devices.
“ViewLift also leverages proprietary technology to track and analyze audience habits and viewing experiences to optimize content performance and capitalize revenue.” The company’s services include custom applications for video streaming devices, plug and play monetization that is integrated with leading payment gateways including SVOD and AVOD and analytics to provide detailed insights into brand’s audience. It also offers full service support through the entire process, security and encryption services and access to complementary content including films and TV shows.
Video streaming has been the choice for many web users for some time now. With the population of people consuming internet videos expected to double by 2016 reaching 1.5 billion worldwide, the streaming apps market expects to be a beehive of activity. This projection is reinforced by the fact that video viewing across smartphones and gaming consoles is growing at 86% and 365% year over year respectively. “Consumers and advertisers alike are shifting to streaming video, and we’ve been in the space for years, creating apps for on demand digital devices and maintaining strong relationships with every major player,” said Rick Allen the CEO of SnagFilms, which is LiftView’s parent company.
According to a June 2014 report by Price Waterhouse Coopers “Advertising dollars are following with online streaming services like Netflix and Hulu projected to make more money annually than the US movie box office by 2017.” A similar report by Digital Consumer, Nielsen in February 2014 concludes that “consumers today are more connected than ever, owning on average four digital devices, and streaming on demand content for average of 60 hours per week across devices whenever and where ever they want.”