Instagram has over the last two years ventured into video to enrich its storytelling experience rivalling other players like Vine. Instagram’s interest in video came from the observation that videos tended to have more engagement than still photos, which was the platform key offering. Lululemon was among the first companies to adopt video on Instagram. However, Instagram noted that Lululemon videos recorded up to 7 times comments than photos and clearly video was the future. The content sharing platform now allows users to shoot edit and share short videos of 15 seconds, which now has been extended to 30 seconds.
Video is shot within the app and is based on 640×640 px dimension, and even has an option of shooting several clips and editing them together. Alternatively, one continuous video can also be shot. Since video is a great format to deliver brand’s narrative to audiences, below are some handy tips on how to leverage Instagram’s power.
- Instagram offers marketers several features including 13 preset filters to edit photos and cinema features available on iOS to stabilize video clips. Videos can be shared on Facebook, Tumblr, or even embedded on brand’s website or blog.
- To create Instagram videos, consider using a mini adjustable tripod holder with a sturdy Smartphone holder. This is especially helpful if you seek to shoot video with your Smartphone. The one disadvantage with this is that the head holding the Smartphone has limited mobility, which can limit scope of your video. Alternatively you can use a cell phone tripod adapter like those for iOS and Samsung, which are portable, slim, and adjustable to fit Smartphone’s. The only difficult with phone tripod adapters is that the phone may wobble, if the head is moved too fast as rubber tabs holding the phone in place can be improperly secured. Other alternatives include the 60 inch tripod stand and Glif cell phone mounts.
With diverse apps available today, images can also be converted into short movies or GIFS using applications like Burstio App available for iOS5/6 & 6Plus. Apple users can also use iMovie 11 to speed up or slow down video frames for emphasis. This lets you share more of your narrative in 15 seconds.