YouTube is tweaking its algorithm when it comes to deciding which of its videos will have video ads running on them. This new update comes at the heels of the video sharing site’s decision to change the way and the kinds of videos that were monetized. This decision was made to help negate ads that were appearing next to inappropriate even extremist video content. The improved algorithm should mean more videos are classified as suitable for ads, YouTube said.
Early this year, YouTube made the decision to change a logarithms that determine which videos to monetise and run ads on after it was revealed that ads from a few big brands were running alongside inappropriate videos including those that promote racism, extremist groups or any form of violence against any particular group. One big consequence of making these new algorithms is that many channels become demonetized and many YouTubers could not run any ads as the algorithm flagged its video content as not family friendly. Since then, many popular YouTubers have come out to criticise these new changes. Many were confused as to how a new algorithm could lead to a video not getting any ads at all.
In response to these, YouTube created a system that enabled content creators to appeal if they believe the algorithm unfairly flagged down their content such that they could not monetize their videos. Everyday people were then asked to review the videos to assess whether they had been wrongfully classified as being not family friendly.
In a blog, YouTube said it had taken information from the appeals made over the past few months to update its algorithm so it correctly classified more videos.
“As a result, there will be a 30% reduction in the number of videos receiving limited ads as they move to being fully monetised,” said YouTube.
“In other words, millions more videos will become fully monetised.”