A few works ago, many companies from across the globe opted to boycott YouTube after it was discovered that some of their ads were appearing alongside extremists and generally offensive video content without their knowledge. Since then, YouTube has been working hard to regain their trust. Recently, the company has said that “it held thousands of productive conversations with advertisers, and implemented additional controls to restore advertiser confidence.”
In a recent blog post, YouTube set out to define what kind of videos would be regarded as hate speech and barred form being monetized or earn any money from video ads. While this move will help quiet advertisers concerns and regain their trust, others are concerned that the new guidelines are a tad strict and will significantly affect income of many YouTubers.
In the blog post, YouTube’s vice president of product management, Ariel Bardin, explained to content creators that it needs their help. The company shared details of “the types of content that brands have told us they don’t want to advertise against and help you to make more informed content decisions.” The new guidelines have made YouTube to take a “tougher stance” on a range of content.
Three broad categories of inappropriate content were outlined in the blog post:
- Hateful Content: Content that promotes discrimination or disparages or humiliates an individual or group of people on the basis of the individual’s or group’s race, ethnicity, or ethnic origin, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, or other characteristic associated with systematic discrimination or marginalization.
- Inappropriate Use of Family Entertainment Characters: Content that depicts family entertainment characters engaged in violent, sexual, vile, or otherwise inappropriate behavior, even if done for comedic or satirical purposes.
- Incendiary and Demeaning Content: Content that is gratuitously incendiary, inflammatory, or demeaning. For example, video content that uses gratuitously disrespectful language that shames or insults an individual or group.