Why Google spent $1 Billion for Twitch
Online gaming is an exclusive online world populated by red-eye stalwarts, screaming aficionados and gaming addicts. Its forums and videos are something that will not be readily understood by the majority of the unwise. Well, since Twitch’s rumored acquisition by Google has proven to be true, online gaming’s clubby atmosphere is probably being re-tooled and re-shaped for mass consumption in YouTube’s channels. It is high time for gamers to join the mainstream, as their demographic has the qualities that assure seamless assimilation into the mainstream, and will certainly be able to input new, relevant and exciting things into the premiere video forum that is seeking more in terms of experience. Other rumors aside, YouTube simply has to keep its demographic in touch with value content.
The acquisition rumors have been substantiated to the tune of a $1 billion price tag. That is a serious figure. It is not something spent for TV-land either. Twitch.tv was founded by Justin Kan and Emmett Shear to consolidate their Justin.tv’s gaming channels’ operations. Twitch’s focus is, was and always will be all things gaming. The all-important connection is for gamers to provide their worldwide brotherhood with streaming gameplay videos, broadcasts and chat rooms connected to the most exciting games as they happen. Twitch is an app native in PS4 and Xbox One, combining over 24 million users and providing an average of over 1 million unique visitors each month. Reports say that broadcasting and communication traffic at peak hours sometimes surpasses Google’s traffic.
The Twitch circuit has its own rules and celebrities, and is the model for gaming’s own video world. The “weirdness” factor has often relegated gaming into the sidelines. Well, YouTube is readying it for the mainstream, and will bring over 45 million of Twitch aficionados into the block every month. And the traffic will be two-way: YouTubers “crazy” for new experience will have a grand time finding their way into Twitch’s platform.
Google bought YouTube in 2006, radically changing the standards of online video with value content, relevance and better viewing quality. It brought YouTube from being a parochial dalliance into full-time media status. The YouTube division report on the acquisition also stresses the fact of progressive development: “The deal underscores the value of live Internet streaming and the rise of competitive gaming as a spectator sport — something that draws millions of viewers, can offer prize pools that surpass pro golf’s marquee events, and provides a multibillion dollar opportunity for advertisers.” That, for all purposes, should wrap it up for us.