How smartphones are changing the video ecosystem
Spy Kids fanatics will predictably grow up, but not out, of their cherished visions of wearable ultra-high technology. This is why smartphones and similar devices are changing the video ecosystem, to make creative space for upcoming technology – it is part of a step by step method that the interactive industry (or any industry for that matter) practices. In the current dispensation, smartphones are changing the video ecosystem in these ways:
- Websites are becoming mobile-friendly. The streamlining of stream technology, as it were, has entered the nano-technology phase, and something absolutely new will have to replace it in the future.
- Video, in any form or content will always be a vital feature for all online technology current and future.
- Ads are more differentiated and will become more differentiated – and advertising will have to expand its operation in the local markets to target place-specific demographics.
- Companies are talking directly to their consumers. Ad messages, banners and alerts may be annoying to some – but for the business-minded or those who know how to utilize this kind of technology, it is powerful tool for doing quick business, with all the information needed at hand.
- Information can be filtered or accessed by preference. There is no need to have all sorts of redundant information cramming your devices. Information can be work-specific, geared for leisure, be handy for exploring places, or, most importantly for advertisers, information can be about products and services available online.
Any new device will create new usages and demand other new kinds of functions from their devices, and the constant promotion and use of these devices is the most obvious and reliable way for new technology to be developed from. The most successful companies have the biggest research databases. As this is written, the algorithm for finding the most latent new functions in smartphones are being uploaded or are in review in the GCZ (the Geek Creator Zone). Individual companies, however, will have their own systems in protecting their GCZ’s from any untoward monitoring. So we, as laymen, can go by way of Spy Kids fantasy to transport ourselves into a future dominated by über-smarthpones.
However, we are discussing how smartphones are changing the video ecosystem in a way which prepares consumers, advertisers and the industry itself for the future. Reality is built from there, and no matter how über-smart technology is portrayed in sci-fi fantasies, Hollywood always creates a responsible distance from reality and its copyright laws – such movies as Spy Kids aim only to simulate our imagination (and perhaps keep it young at heart), and not be the content creators for truth nor reason.