Video consumption has been on the rise for the past few years. Online statistics continue to show that in 2015, video advertising will take a significant slice of ad budgets as marketers seek to leverage its immense potential. Audio visual medium has been credited with increasing by 74% consumer’s understanding of a product. More supporting evidence comes from the fact that YouTube is the second largest search engine in the world after its parent company Google. The impressive video performance underscores the importance of video blogging for brands and business to connect with customers to build lasting relationships.
Why Video Blogging
No matter the type of blogger you are, incorporating video will assist you increase engagement and grow your audience. It plays a key role in capturing viewers’ attention and driving them to your site in a world full of countless websites.
Content and Technique
Creating a video blog isn’t necessarily rocket science. However you need exciting content and sound production techniques. The quality and relevance of your content is what creates an engaging and interesting narrative. Depending on the purpose and nature of your blog, having informative content that is deep in meaning as opposed to irrelevant material is what will make it unique. When it comes to technique, proper lighting including use of backlight to create depth will give you a visually appealing video. Coupled with equally superior content, you have powerful tool.
Editing in video production tends to be more time consuming, it requires advanced techniques and software, which may not be easily accessible. A way around this is to simplify the process by capturing all you need in a single shot. You may however still need minor edits for which YouTube’s sandbox interface will generously provide the tools.
Have Multiple Channels
After attaining the desired product you need to distribute it to your target audience. For maximum reach, employ multiple distribution channels beyond the popular YouTube. Explore other platforms including Vimeo and Viddler.
With these simple tips you are on your way to reaping maximum benefits associated with video blogging. Good luck!