Fiverr, a leading marketplace of creative and digital services for entrepreneurs and small businesses, yesterday announced the launch of two new categories, Live Action Explainer Videos and Short Video Ads. The two new high quality video centric categories will play a key role in Fiverr mission to boost entrepreneurship by creating on demand access to marketing services that were previously unreachable by small businesses.
The value of video ads as a format for storytelling has grown exponentially in the past couple of years, with recent Cisco study reporting video will account for 82 percent of internet traffic by 2021. There is an increasing amount of content that is flooding social media platforms such as Instagram, Snapchat and Facebook, and advertisers need to utilize such platforms to make an impact. Brands need a lot of resources and devices to create engaging ads, especially since these social media platforms demand much iteration to test. As such ads can cost into tens of thousands of dollars which can proof impossible for small businesses already strapped for cash. Fiverr is enabling brands and marketers to work with top talents to create engaging video content across every platform imaginable having access to an expanded set of video services.
“The ability of a business and a brand to visually tell its story to core audiences has never been more important,” said Yoav Hornung, Video & Animation Category Manager at Fiverr and former CEO of Veed.me. “As a company devoted to every aspect of the entrepreneurial journey, Fiverr recognized the opportunity and demand for a broader and more detailed set of video services for content marketers, and tapped into the incredible wealth of talent our marketplace attracts. As video content becomes an increasingly important asset for business growth, Fiverr will continue to evolve its marketplace alongside business needs.”