Fresh8 Gaming, a leading advertising solutions provider, has started a partnership with Coral, a UK bookmaker, to help bring what has been dubbed as the first dynamic real time video ad product into the iGaming industry. Using its unique and sophisticated technology, Fresh8 will create new auto-generated video ads for Coral that will feature real time odds and offers a cross the advertiser’s ads including those on YouTube and Facebook.
“The automation and simplification of the video production process is a total game changer,” said Paul Soithongsuk, senior mobile marketing manager at Coral. “The Fresh8 platform will allow us to build real time adverts ensuring that we are always serving the most relevant content to our entire digital audience.
“This relevance is especially crucial in the light of the IGRG (UK’s Industry Group for Responsible Gambling) code changes meaning we have to be much smarter in our approach to messaging in video outside of free offers.”
Fresh8’s dynamic video platform enables brands and advertisers to provide personalised and we’ll targeted video ads and content for audiences as well for various online channels including YouTube, in store, pre-roll ads and social media. The video ad content can be manipulated based on the brands decisions to include backgrounds, logos and other images and also cover various events, sports, customer offers or betting types.
“We love working with forward thinking betting operators and are excited Coral have chosen us to power their dynamic video and banner advertising campaigns,” said Fresh8 managing director Andrew Sharland. “We know our technology will add huge value both in terms of automation and the ability to personalise to customer segments and maximise conversion.”
Coral is also expected to use Fresh8’s video platform to push for dynamic advertising across the Firm’s display and other advertising partnerships that the company has as well.